JBL Announces The Kid LAROI as Global Brand Ambassador

The Australian rapper will make his JBL debut at JBL Fest in Las Vegas, alongside a star-studded line-up with performances from Martin Garrix, Doja Cat and Bebe Rexha 


London, 26th July 2022 - The secret’s out. JBL announces its latest global ambassador, teaming up for a collaborative partnership with global rapper The Kid LAROI. Known for crossing genres with his powerful lyrics and influence on songwriting, his shared passion for breaking boundaries and owning your own sound makes the Australian phenomenon the perfect addition to the JBL family.  


At only 18 years old, The Kid LAROI got his start in music by recording verses on his mum’s smartphone and posting across social networks, capturing the attention of music executives in 2016 when named a finalist in Triple J Unearthed, an Australian competition for discovering new artists. The Kid LAROI has since leveraged his global crossover success to earn a Grammy nomination for Best New Artist.  

“I’m stoked to work with JBL because I vibe most when I’m completely dialled in to what I want to say as an artist and person, and the brand supports and encourages self-expression,” said The Kid LAROI. “Our shared passion for making bold statements through music and sound is truly inspiring.”  

The Kid LAROI will make his JBL debut at this year’s JBL Fest - a one-of-a-kind immersive festival experience in Las Vegas. Hosted by music icon Bebe Rexha, the three-day brand festival breaks the mould with unique events at the intersection of music, gaming, and sports, bringing together voices from across culture to give guests front-row access to unexpected moments and exclusive experiences. 

JBL ambassador and platinum-selling DJ and producer, Martin Garrix, will headline JBL Fest alongside Grammy Award winner and global sensation Doja Cat, with exclusive performances from The Kid LAROI and Bebe Rexha. 

JBL Fest will take place from the 27th – 29th September 2022.  

For more information about how to get tickets visit JBLFest.com, track #JBLFest and follow @JBLAudio. 

For more information: 

HARMAN Consumer Lifestyle EMEA         

Marije Bakker, Director PR & Communications EMEA  marije.bakker@harman.com 



Ranieri Communications 

Office: +44 (0)207 148 1606 

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About JBL

The JBL brand epitomizes the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL products elevate listeners’ experiences with award-winning audio that lets them make the most of every moment. With 75 years of unmatched professional credentials and industry leading innovation, the JBL brand expertly blends a bold vision of the future with the passion and talent of engineers and designers around the globe. JBL’s Signature Professional Sound is the leading technology that powers major pop culture events, and the brand has partnered with the world’s top talent across music, sports and esports.


HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.