JBL Grip just landed. Designed to move, built to blast.

JBL welcomes a brand-new addition to its iconic portable speaker lineup 

Amsterdam, September 2nd 2025 – Introducing JBL Grip, the new ultra-portable Bluetooth speaker built so you really can just grab and go. Grip packs JBL Pro Sound, ambient lighting, and robust IP68 dust and water protection into a compact speaker that’s ready for wherever and however you listen. 

Small in size, big on sound.  

With bold JBL Pro Sound and a punchy 16W output, Grip is equipped with AI Sound Boost for more powerful, deeper bass without distortion. Pair two speakers for stereo sound or connect multiple speakers with AuracastTM for sound that takes things even further. Wherever you’re headed, Grip is coming with you. With an integrated rope hook, it’s easy to attach to a backpack, bike, or kayak. Rugged and ready, its IP68 water, dust, and drop proof means you can push your adventures without worrying about your gear. 

The upright design mirrors the way you move. Even the JBL logo keeps up, stacked vertically to match Grip’s bold stance. Just grab, hang, or place anywhere you go. And to match your vibe, there’s an ambient light on the back panel. Just dive into the JBL Portable app to adjust the color and intensity to suit your current playlist.   

You’ve got up to 12 hours of playtime, plus another 2 with Playtime Boost activated as the speaker optimizes and tunes the performance for a louder and crisper sound. 

“JBL has been the category leader in portable speakers since we launched JBL Flip in 2012. The all new JBL Grip continues to push the category forward with proof that we’re not standing still as we deliver great sound at a very affordable price. We are excited to add Grip to our lineup, showing once again that there’s a JBL speaker for every moment, every mood, and every budget.” said Carsten Olesen, President of Consumer Audio at HARMAN. 

JBL Grip will be available from September 2025 in seven standout colors, from classic black and white to bold purple, red, blue, camo and pink, for €99.99 from JBL.com. 

Key features 

• Bold JBL Pro Sound 

• AI Sound Boost proprietary technology to analyze music in real-time and optimize speaker driver without distortion 

• 12 hours of playtime and 2 more with Playtime Boost 

• Auracast™ enabled for stereo and multi-speaker pairing 

• Ambient Light on the back panel so you can set the mood to match your mix 

• IP68 water, dust and drop proof 

• JBL Portable App 

• Built with post-consumer recycled plastic and FSC certified paper packaging