JBL Unleashes Next Generation Flip 7 and Charge 6 with Bigger Sound and Deeper Bass
Bolder Designs and AI Sound Boost Put Audio Center Stage
London – March 13, 2025 – It’s here. The long-anticipated launch of JBL Flip 7 and JBL Charge 6 portable Bluetooth speakers. Responding to listening trends and consumer demand, JBL has redesigned its most popular speakers to deliver bigger, bolder sound. Now featuring proprietary AI Sound Boost technology to analyze music in real-time and optimize the speaker driver without distortion, this next generation pushes the boundaries of sound performance.
“With more than a decade of category-defining innovation, the JBL Flip series has sold millions of units worldwide, setting new standards in sound, design, and lifestyle integration. It is the audio icon that defined on-the-go audio consumption habits for an entire generation,” said Carsten Olesen, President of Consumer Audio at HARMAN. “The Flip 7 continues this tradition with enhanced acoustics, sustainable materials, and groundbreaking design.”
Whether you’re chilling in the garden or meeting up with friends at the park, the new Flip 7 has been redesigned with an interchangeable finger loop and carabiner hook making it easier to take your music anywhere. Equipped with AI Sound Boost for powerful bass without distortion and an upgraded tweeter with a dome design, Flip 7 offers clear and crisp sounds at higher volumes, no matter the setting. Out and about? The new IP68 waterproof and dustproof rating* makes it easier to carry your tunes with you, without worrying about spills or drops. Other new features include increased battery life for up to 16 hours with Playtime Boost, the latest Bluetooth® 5.4 capabilities for improved wireless connectivity, and AuracastTM pairing with other JBL Auracast TM enabled speakers.
The Charge 6, now equipped with a detachable and versatile handle strap, has evolved to make
high-quality audio more accessible than ever. With the introduction of AI Sound Boost and an upgraded woofer for deeper bass, prepare to feel the beat across any room. The introduction of AuracastTM allows friends to sync their compatible speakers for even more sound. Keep the party going for longer with up to 28 hours of battery when using Playtime Boost. Remaining true to the name, the speaker not only electrifies the dancefloor, but comes equipped with the built-in USB-C powerbank for charging devices at a moment’s notice.
JBL Flip 7 Features:
● Bold JBL Pro Sound with AI Sound Boost
● Qualified against Bluetooth® Core 5.4
● Up to 16 hours of playtime with Playtime Boost
● IP68-certified waterproof*, dustproof and drop proof design ***
● Multi-speaker connection via Auracast™ with JBL Auracast TM -enabled speakers
● Built-in PushLock system with interchangeable carrying accessories
● High-resolution lossless audio over USB-C connection**
● JBL Portable App
The JBL Flip 7 is available from April 1, 2025 on JBL.com for €149.99. Color options include black, blue, white, red, camo, pink and purple.
JBL Charge 6 Features:
● Bold JBL Pro Sound with AI Sound Boost
● Qualified against Bluetooth® Core 5.4
● Up to 28 hours of playtime with Playtime Boost
● IP68-certified waterproof*, dustproof and drop proof design***
● Multi-speaker connection via Auracast™ with JBL AuracastTM -enabled speakers
● Detachable carrying strap with multiple configurations
● High-resolution lossless audio over USB-C connection**
● JBL Portable App
The JBL Charge 6 is available from April 1, 2025 on JBL.com for €199.99. Color options include black, blue, white, red, camo, pink and purple.
The Auracast™ word mark and logos are trademarks owned by Bluetooth SIG, Inc. Any use of such marks by Harman is under license. Other trademarks and trade names are those of their respective owners.
*Waterproof rating based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes
**High-resolution lossless audio over USB-C connection requires compatible lossless audio content from supported apps/services.
***Drop proof for up to 1-meter above a concrete floor
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About JBL
For over 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.
About HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.