JBL brings the Power of Music to Roblox

JBL Land on Roblox connects with the digital-first generation in a new virtual world of 'Sound', creativity and digital self-expression

Amsterdam, 22nd February 2024 – JBL opens the doors to JBL Land, a new Roblox world that is built with sound at its core as it invites players to discover, produce and celebrate their personal ‘Sound’. JBL Land welcomes Roblox users and JBL fans to step into a realm where music, gaming, and creativity collide. Unparalleled self-expression through sound adds a new dimension to avatar personalisation and game play.

“By launching JBL Land on Roblox, we are giving our community tools for digital self-expression through sound. Not only can players explore the land as they customize their avatars, they can also create their own unique sound identity,” said Daniel Lee, Chief Marketing Officer at JBL. “As our iconic brand steps into the virtual world of Roblox, we embrace new opportunities to further activate brand partnerships and events, and make them accessible to more people. We are thrilled to enter the virtual world of Roblox as we connect with a new generation of audio lovers on new platforms.”

Sound, style & self-expression

JBL Land is designed as a vibrant space where users can play games and earn and discover ‘Soundbytes’. These short snippets of sound – which could be anything from a reggaeton beat, to a puppy woof, or the iconic JBL ‘Power-up’ sound, - can be mixed together by players to create their own unique tracks. Players can then add their Sounds to the Jukeboxes scattered throughout the land, where they can be discovered and celebrated by others. That way the soundtrack of JBL Land is created by the community, and Jukeboxes serve as mini-stages where everyone gets their spotlight.

The world will also feature a dedicated JBL Shop for in-world merchandise, where players can spend their JBLZ or Robux currencies on exclusive virtual items like headphones and portable speakers for their avatars, further enhancing their Roblox experience.

Games & special seasonal activations

At launch, JBL Land will offer three dynamic games, each crafted to deliver fun, engaging experiences that showcase the power of sound. Players can look forward to exploring these debut games, with more content planned to roll out as JBL Land grows. As part of the launch, JBL is partnering with the creator Robuilds to create a short movie, produced entirely in JBL Land, taking the audience along a sound-filled quest.

Aligning with JBL’s rich history in music and sound, JBL Land will also host special Roblox activations throughout the year including:

  • JBL Snow Party game
  • JBL Music Academy quest
  • Virtual launches of new products

JBL Land opened its doors on February 21st, 2024. Get ready to play, create, and connect in a land of musical freedom. For more information about JBL Land and the upcoming events, please visit JBL Land - Roblox. Watch the full JBL Land trailer on YouTube.

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About JBL

For over 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.


HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.