JBL’s industry leading Smart Charging Case expands to the JBL Live TWS 3 series

CES 2024, LAS VEGAS – January 8, 2024 – JBL continues its legacy of innovation, expanding the game changing Smart Charging Case to the JBL Live TWS 3 series. Following the highly successful launch of the JBL Tour Pro 2, JBL recognized the strong demand for the revolutionary technology and design. The cutting-edge technology is now more widely accessible at lower price points. The JBL Live TWS 3 series, including Buds, Beam and Flex wearing styles, is an innovative audio solution designed to fit into any lifestyle.

At its core, it features the latest version of the JBL’s first Smart Charging Case, providing consumers full control of almost all features and functions in real time without connecting mobile device, or the JBL Headphones App. The Live series takes the true wireless experience beyond audio, making it more accessible than ever before with just a tap on the 1.45" inch LED touch display. For anyone bustling through the city or listening to music at home, the

True Adaptive Noise Cancelling allows users to optimize their audio experience with the

Ear Canal Test in the dedicated JBL Headphones app, ensuring personalized sound.


“We always try to push boundaries when we introduce new products. No detail is too small, and with the new Smart Charging Case and three different wearing styles in the JBL Live TWS series, we’ve taken it to another level,” said Carsten Olesen, President of Consumer Audio at HARMAN. “The smart case is just one of many exciting changes to the line and we can’t wait for consumers to get a more personalized and pure sound experience.”

With three different wearing styles available - Buds, Beam and Flex - the JBL Live TWS 3 series ensures comfort and flexibility. Equipped with Hi-Res Audio Wirelessly and JBL Signature Sound, the newest true wireless lineup also features Bluetooth 5.3 with LE* so users can enjoy stable multipoint connections plus an improved, extended battery life. Available in four new colorways, Purple, Blue, Silver and Black, the JBL Live TWS 3 lineup offers users both style and durability with an IP55 waterproof rating.

The JBL Live TWS 3 series will be available on JBL.com for €199.99 from June 2024.

*Available via OTA update at a later stage.

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About JBL

For over 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.


HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.