JBL, Virgil van Dijk and Vivendii collaborate for exclusive Afrobeats-inspired fashion drop
Amsterdam, 18th September 2023 – JBL and Vivendii are launching the exclusive fashion drop dedicated to exploring the world of Afrobeats. The Afrobeats Capsule Collection designed by Vivendii, combines their signature gradient, tie-dye inspired style with JBL’s bold, eye-catching colours. It takes inspiration from plastic buckets and bowls traditionally used in Nigeria, as well as JBL’s signature orange.
The collection features a t-shirt, tracksuit, jacket and bag, all streetwear essentials, with a striped football jersey also included for a nod to Virgil van Dijk and the rise in popularity of customised jerseys. Matching the clothing collection designs with eye-catching colours, are special editions of some of JBL’s most popular products including JBL PartyBox 310 and JBL Charge 5 Wi-Fi.
Why this drop? “Music and fashion go hand in hand. Afrobeats empowers young people to express themselves freely, so to explore its music and fashion with our ambassador and Afrobeats fan, Virgil van Dijk has been an exciting process for us. Through their work, the team at Vivendii promote self-expression and amplify the voices of sub-genres and cultures. This aligns naturally with JBL's values, which makes this collaboration such a great fit.” Said Robert-Jan van Dormael, Vice President Integrated Marketing EMEA HARMAN
“It’s all about the way people express themselves,” added Jimmy Ayeni at Vivendii. “Every collection we’ve produced has a soundtrack behind it and this collaboration with JBL is no different. We try to tie into fashion how we express ourselves musically.”
In this short film about the collaboration, van Dijk is joined by Vivendii founders, Jimmy Ayeni, Ola Badiru as they explore the world of Afrobeats, as well as Dutch artist, Amartey, and Nigerian artist, Deto Black, helping Virgil to dive deeper into the genre.
The JBL x Virgil van Dijk x Vivendii Afrobeats Capsule Collection will be available for a limited time only at https://vivendii.life/. The short film is now available to watch here.
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About JBL
For over 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.
About HARMAN
HARMAN is a global leader in Lifestyle Audio and Automotive technology. We create intelligent experiences that enrich people’s lives on the road, in their homes, on the stage, and everywhere in between. Our iconic audio brands — including JBL®, Harman Kardon®, AKG®, Bowers & Wilkins®, Denon®, and Marantz® — bring premium sound to consumers and audio/visual professionals worldwide. More than 50 million vehicles globally rely on HARMAN’s technologies to deliver safer, smarter, and more intuitive in-cabin experiences. HARMAN is a wholly owned subsidiary of Samsung Electronics Co., Ltd. and has approximately 30,000 employees around the world.