JBL Live FLEX: Immersive Audio Meets All Day Comfort

Amsterdam – February 7th 2023 – Immersive JBL Spatial Sound no matter where you are, with all-day comfort. Meet JBL Live FLEX. Thanks to JBL’s True Adaptive Noise Cancellation, it is now possible to enjoy the comfort and style of open stick earbuds with powerful noise cancelling and JBL Signature Sound.

“According to our extensive research we know that the open stick design is one of the most popular earbud styles to wear, even though external noise cancellation has always been a challenge with this form. At JBL we want to provide a broad range of choice to consumers, and the all new. JBL Live FLEX offers the unique combination of an open stick design and our True Adaptive Noise Cancellation technology.  It automatically adjusts to your movement and environment, despite the absence of a physical seal between you and the outside world,” said Pascal van Laer, Vice President of Headphones & Wearables at Harman.


High fidelity 12mm neodymium drivers deliver excellent audio from any source and any device. Got something to say? Make clear, perfect calls in all environments with 6 mics on the earbuds or access your preferred voice assistant for seamless control. With JBL Live FLEX, listen and be heard.


Make it personal, shape the music to you

 Personalize your audio experience by taking the ear canal test for custom ANC using the JBL Headphones App Its easy to set up a customized hearing profile with HARMAN’s advanced

Personi-Fi 2.0 for the ultimate personalized sound performance.


JBL Live FLEX features:

●      Open stick design for all day comfort

●      True Adaptive Noise Cancelling with 17 different ANC filters and ambient


●      High fidelity 12mm neodymium dynamic drivers powered by JBL Signature Sound 

●      Personalized sound experience with Personi-Fi 2.0

●      Immersive JBL Spatial Sound from any source or any device

●      Up to 40 hours total music playback with ANC off (up to 8 hours in the earbuds with a further 32 in case) or up to 30 hours total music playback with ANC on (up to 6 hours in the earbuds with a further 24 in case)

●      Qi-compatible wireless charging case

●      6-mics for perfect calls powered by dual beamforming mics on each bud

●      IP54 waterproof and sweatproof earbuds, and IPX2 in charging case

●      Bluetooth 5.3 LE audio compatible*

●      Multi-point connection for connecting multiple devices at the same time

●      More features available via the JBL Headphones App

●      Price: €179.99


*Available via OTA at a later stage


The JBL Live FLEX is packaged in JBL’s latest eco-friendly packaging.


The JBL Live FLEX earbuds will be available in Black, Blue, Silver, and Rose in Europe** in February 2023.


**Availability and pricing information for US and Australia is yet to be confirmed

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About JBL

For over 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.


HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.