JBL Announces The Kid LAROI as Global Brand Ambassador
The Australian rapper will make his JBL debut at JBL Fest in Las Vegas, alongside a star-studded line-up with performances from Martin Garrix, Doja Cat and Bebe Rexha
Amsterdam - July 26, 2022 - The secret’s out. JBL announces its latest global ambassador, teaming up for a collaborative partnership with global rapper The Kid LAROI. Known for crossing genres with his powerful lyrics and influence on songwriting, his shared passion for breaking boundaries and owning your own sound makes the Australian phenomenon the perfect addition to the JBL family.
At only 18 years-old, The Kid LAROI got his start in music by recording verses on his mom’s smartphone and posting across social networks, capturing the attention of music executives in 2016 when named a finalist in Triple J Unearthed, an Australian competition for discovering new artists. The Kid LAROI has since leveraged his global crossover success to earn a Grammy nomination for Best New Artist.
“I’m stoked to work with JBL because I vibe most when I’m completely dialled in to what I want to say as an artist and person, and the brand supports and encourages self-expression,” said The Kid LAROI. “Our shared passion for making bold statements through music and sound is truly inspiring.”
The Kid LAROI will make his JBL debut at this year’s JBL Fest - a one-of-a-kind immersive festival experience in Las Vegas. Hosted by music icon Bebe Rexha, the three-day brand festival breaks the mold with unique events at the intersection of music, gaming and sports, bringing together voices from across culture to give guests front-row access to unexpected moments and exclusive experiences. JBL ambassador and platinum-selling DJ/producer Martin Garrix will headline JBL fest alongside Grammy Award winner and global sensation Doja Cat, with exclusive performances from The Kid LAROI and Bebe Rexha.
JBL Fest will take place from September 27th - 29th 2022. For more information about how to get tickets visit JBLFest.com, track #JBLFest and follow @JBLAudio for more.
For more information:
HARMAN Consumer Lifestyle EMEA
Marije Bakker, Director PR & Communications EMEA marije.bakker@harman.com
Or
Ranieri Communications
Office: +44 (0)207 148 1606
Download As Pdf
About JBL
For over 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.
About HARMAN
HARMAN is a global leader in Lifestyle Audio and Automotive technology. We create intelligent experiences that enrich people’s lives on the road, in their homes, on the stage, and everywhere in between. Our iconic audio brands — including JBL®, Harman Kardon®, AKG®, Bowers & Wilkins®, Denon®, and Marantz® — bring premium sound to consumers and audio/visual professionals worldwide. More than 50 million vehicles globally rely on HARMAN’s technologies to deliver safer, smarter, and more intuitive in-cabin experiences. HARMAN is a wholly owned subsidiary of Samsung Electronics Co., Ltd. and has approximately 30,000 employees around the world.