JBL celebrates 75 years of off the charts audio excellence

After three quarters of a century, JBL remains synonymous with epic sound

STAMFORD, CT – January 7, 2021HARMAN International, focused on connected products and technologies for automotive, consumer and enterprise markets, is celebrating the 75th anniversary of its world-renowned audio brand, JBL. Over the course of its remarkable history, JBL has remained true to the vision of audio excellence and innovation established by its founder James B. Lansing. A major contributor to many of the music industry’s most iconic events and venues, appreciated by professionals for its superior sound and by consumers for its immersive energy, JBL brings music to life in a way people everywhere can feel.


In the spirit of HARMAN’s mission to create memorable, elevated experiences, innovation is the lifeblood of JBL and has been instrumental to its success. The particularity of that innovation is a meticulous attention to detail. When designing a new product, JBL develops its own solutions, invents its own technologies, and creates its own tools with a willingness to follow the pioneering spirit of innovation wherever it may lead. Over the decades, JBL’s engineers have worked with talent and passion to produce a multitude of groundbreaking technologies, develop industry-leading audio, and set new standards of excellence in design. From the movie theater to the home theater, from Hi-Fi to headphones, from portable speakers to in-car audio, JBL has charted its own path and built a legacy of innovation – garnering Grammy® awards, Academy awards, and widespread recognition from the world’s most celebrated musicians and consumers along the way.


“JBL’s innovative design and audio heritage are one of a kind. What other name in the industry has been such a key enabler of musical pop culture and has been able to withstand the test of time? That heritage is largely owed to JBL’s absolute commitment to quality, innovation, and to keeping the consumer front and center. The listener experience has always been JBL’s guiding light and as the decades have gone by, JBL has continuously offered rich and rewarding audio and lifestyle experiences for listeners everywhere.”

Dave Rogers, President, HARMAN Lifestyle Division


Over the past 75 years, JBL has played a unique role in the history of music, with a special place at the very heart of epic events and pivotal moments – like Woodstock, the Grateful Dead Wall of Sound, and Tomorrowland - alongside some of the world’s greatest talent. JBL’s legacy of exceptional audio began in 1946 with its founder, James B. Lansing, an inspired engineer with a taste for innovation who dared to dream big. From movie theaters to sporting events, from jazz clubs to concert arenas, from record-setting portable speakers to game-changing headphones, JBL has consistently contributed to the evolution of audio reproduction in professional, home, automotive, multimedia applications, and connected technologies. Today, JBL loudspeakers are used in more than half of the world’s movie theaters, sports stadiums, and music venues, and with well over 100 million portable speakers sold globally, JBL is the portable audio leader as well as the fastest-growing headphones brand on the planet.


JBL knows that sound is a universal language with the unique power to reach beyond borders and differences, and has devoted itself to enabling music to speak to the human spirit. In addition to delivering professional sound at major concert halls, venues, and stadiums around the world, to our renowed ambassadors including Bebe Rexha, Mabel, Armin van Buuren, Lucas Hernandez, and NBA legend and MVP Giannis Antetokounmpo. JBL accompanies listeners throughout their daily lives, helping them to find the extraordinary in the everyday. At any given moment, everywhere on earth, listeners are waking up to music playing on a JBL portable speaker, rocking their worlds listening to JBL sound in their car on the way to work, boosting their motivation at the gym with their favorite tunes on a pair of JBL headphones, enjoying the thrill of live music at a venue powered by JBL loudspeakers, or relaxing in the evening with a JBL soundbar. In a myriad ways, each and every day, JBL amplifies music’s ability to make people feel good, to feel connected, and make life infinitely more entertaining.


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About JBL

The JBL brand epitomizes the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL products elevate listeners’ experiences with award-winning audio that lets them make the most of every moment. With 75 years of unmatched professional credentials and industry leading innovation, the JBL brand expertly blends a bold vision of the future with the passion and talent of engineers and designers around the globe. JBL’s Signature Professional Sound is the leading technology that powers major pop culture events, and the brand has partnered with the world’s top talent across music, sports and esports.


HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.