JBL® turns up the bass with the LINK 500

Immersive JBL sound with the Google Assistant

March 12, 2018.  JBL’s new LINK 500 is the most powerful Google voice assistant speaker out there. From blasting out your favourite tunes, finding tasty recipes and checking traffic to controlling smart home products and more, it’s the ultimate home speaker.

Clever brains aside, the LINK 500 joins the ranks of JBL’s voice activated Link product family, bringing powerful, room-shaking bass to the party. With wireless Chromecast magic built-in, it’s easy to stream your favourite shows and music via Wi-Fi, directly from the cloud. Experience crystal clear JBL sound, exactly the way the artist intended – all with a super smooth setup via the Google Home app on iOS & Android.

Enjoy being the master of your own digital butler from the moment you step in the door “OK Google, turn the kitchen lights on”, “OK Google, how do I make lasagne?”, “OK Google, play my epic playlist”. Simple as that: a simple voice request triggers your JBL Link 500 to play music from services like Google Play Music, Spotify, Deezer and many others!

Pricing and availability:

The JBL LINK 500 is in shops and online now at €399. Check it on JBL.com.


  • Roomshaking sound: a 2-way acoustic design equipped with a pair of high performance JBL transducers to fill a bigger room with amazing stereo sound, deep bass and clear highs.
  • Stable wireless connection: a faster, robust connection due to support by both 2.4GHz and 5GHz Wi-Fi connection
  • A tune in every room: Multiroom playback across speakers that have Chromecast built-in.

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About JBL

For over 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.


HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.